Yes. New Brunswick has no rule that names virtual staging, and the provincial MLS® rules are not published. The Real Estate Agents Act bans false, misleading or deceptive statements in any advertisement and bans leaving out a fact that is needed to make a statement not misleading, so a staged photo has to say it is staged.
New Brunswick is bilingual; the Act says the same thing in French, and a French remarks line is worth carrying.
Regulator: Financial and Consumer Services Commission (FCNB) · Association: New Brunswick Real Estate Association (NBREA) · MLS / boards: New Brunswick REALTORS® du Nouveau-Brunswick (NB MLS®)
Governing text: Real Estate Agents Act, R.S.N.B. 2011, c. 215, ss. 43.11(1), 43.61
Quoted as written, with the source and the day we read it.
“No licensee shall make any false, misleading or deceptive statements in any advertisement, circular, pamphlet or similar material prepared or used in respect of a regulated activity.”
Real Estate Agents Act, R.S.N.B. 2011, c. 215, s. 43.11(1) — Government of New Brunswick · read September 2, 2026
“In carrying on a regulated activity, no person shall make a statement that the person knows or reasonably ought to know is misleading or untrue or does not state a fact that is required to be stated or that is necessary to make the statement not misleading.”
Real Estate Agents Act, s. 43.61 — Government of New Brunswick · read September 2, 2026
“Aucun titulaire de permis ne peut faire de déclaration fausse, trompeuse ou mensongère dans une annonce publicitaire […] relative à une activité réglementée.”
Loi sur les agents immobiliers, ch. 215, art. 43.11(1) — Gouvernement du Nouveau-Brunswick · read September 2, 2026
Searched on September 2, 2026: fcnb.ca (real estate agents page, Consumer Affairs Bulletin 2023-003, enforcement pages), nbrea.ca (legislation and code of ethics pages), nbrealestateboard.com, and laws.gnb.ca in both languages. No text names virtual staging, altered photos or AI images; the NB MLS® Rules and Regulations are not public.
The four things a listing has to get right.
| Disclosure to buyers | General rule appliesNot named. Section 43.61 makes silence about a fact needed to avoid misleading a breach, which is what an undisclosed staged photo is. Source |
|---|---|
| Label on the image | No specific rule foundNo provincial or MLS® rule found. A label on the image is the simplest way to meet s. 43.11(1) wherever the photo travels. |
| Unaltered original | No specific rule foundNo rule found. |
| Off-limits alterations | General rule appliesNo itemised list. Any edit that makes the ad false, misleading or deceptive breaches s. 43.11(1); the REALTOR® Code, which NBREA enforces, bans misleading anyone about a property. Source |
Plain words, consistent with the rule above. Sedam Staging writes the same line into the disclosure file that ships with every listing.
En français :
Sedam Staging burns the “Virtually staged” label into every listing image, ships the untouched original beside it, compares every render against the photograph so walls, windows, floors and built-ins never move, and writes the remarks line into the download. See the renders we refused →
If there is, it is not published. New Brunswick REALTORS® runs one provincial MLS® since 2024 and takes rule complaints by email, but its rules and regulations are not on its site. The Act's ban on misleading advertising is the operative text.
It is wise. The Act is bilingual and so is the market. The French line above says the same thing as the English one.
The same four questions, answered from each regulator's own text. The national layer for Canada →
BCFSA's AI guideline, a $6,000 penalty, and a watermark catch in Vancouver
The clearest rule in Canada: staging allowed, disclosed in the remarks; 'virtual enhancing' banned
SREC's advertising bylaw and a members-only MLS® rulebook
The Real Estate Services Act's ban on deceptive ads, and an unsourced labelling claim
RECO, TRESA, and the PropTx MLS® image rule
OACIQ's AI-image statement and Centris
NSAR MLS® Rule 3.20 and NSREC By-law 759
An Act that only asks for the agent's name
The 2019 Act's advertising test and the Superintendent's Code
An Act we could not read, a members-only rulebook, and the national rules
A licence can be pulled for publishing any misrepresentation about a trade
The same Act as the NWT, no board, and the national rules
Listing across the border? The rules in the United States, state by state.
How this page was made. Each quotation was read at the linked source on September 2, 2026; our confidence that it is current and complete is medium (high on the statute, read on laws.gnb.ca in both languages; low on MLS® practice, because the rulebook is not public). Rules change and boards add policies; the linked documents are the authority, and this is a plain-language summary, not legal advice. Spotted a change? Tell us and we will fix the page.