Privacy Policy

Sedam Intelligence · Halifax, Nova Scotia, Canada · Last updated November 3, 2026
This page may be shown in other languages for convenience. If a translation differs from the English version, the English version applies, unless your local law says otherwise.

Who we are

Sedam Staging ("the Service", "we", "our") is an AI virtual staging product developed, owned and operated by Sedam Intelligence, a sole proprietorship based in Halifax, Nova Scotia, Canada. The Service is provided through the website at sedamintelligence.com and through the Sedam Staging mobile application; this policy governs both, and any reference to the Service includes the mobile application. Our Privacy Officer is responsible for privacy requests. Contact Customer support at info@sedamintelligence.com and ask for the Privacy Officer.

This policy is drafted in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Law 25, and Sedam Intelligence applies the same standard to users located in the United States and elsewhere.

Who this policy is for

You must be at least 18 and able to enter a contract to hold an account. The Service is for adults working on their homes, businesses or property listings and is not directed at children; we do not knowingly collect personal information from anyone under 13, and we delete it if we discover we have.

If you have an account

Inside the studio we keep a first-party count of the steps your account completes — the studio opened, a listing uploaded, files downloaded, a buyer link made, the plans panel opened, a checkout started — so we can see where the product fails you. We organize account details, sign-in dates, plan and image use in our private customer records to provide support and plan relevant offers. If you choose to receive tips and offers, we record that choice and when you made it. You can unsubscribe using the link in any such email. Our own server writes it into our own database. We do not install third-party analytics tags in the studio, and no IP address or device details are stored with these first-party records.

For all Studio visits, a random browser-tab ID links photo selections, errors, signup and image results. It is reused for up to seven days; linked records are pseudonymous, not anonymous, and follow our retention policy.

If you arrive through one of our campaign links, we keep its short code with these records and with your Stripe checkout, so we can see which campaigns lead to sign-ups, images and purchases. The code does not identify you by itself, but it is linked to your account once you sign in.

If you choose to answer the optional question about what brings you here, we keep your answer with these records.

We also count opening Studio, clicking Create and sign-in steps. These events do not contain typed text or photos.

Optional AI help: When you choose Ask AI, we send your question and our help guide to our AI provider, Anthropic, to find a relevant answer. We do not send your account identity, photos or designs to the model. Help cannot view or change your account. We do not save help conversations in your account. Do not include passwords, payment details or private information. You can also read the FAQs without using AI, or email info@sedamintelligence.com.

If you visit an existing buyer page

New buyer links are not part of the launch offer. The following explains data handling for previously created pages that remain available.

You do not need an account, and we designed the page so you do not have to identify yourself:

• Your browser keeps a random token, scoped to that one listing. The same person on two listings is two unrelated records that cannot be joined up.
• We record which rooms you looked at and which decor styles you chose — that is what the agent's summary is made of.
• We store no IP address, no device fingerprint, and no location in these records, and there is no advertising or analytics code on listing pages.
• Your name is stored only if you type it to send your picks to the agent — that is the only way a session becomes about a named person.
• If your agent sent you a personally tagged link, they already know who they sent it to; the link carries an anonymous code, never your name.

If you call customer support

Customer support: +1 437 367 7986. Jennifer is our AI support assistant. Your voice is sent to Twilio and ElevenLabs to handle the call and provide AI help. From October 6, 2026, new calls do not save audio recordings in ElevenLabs. ElevenLabs keeps new transcripts and related support fields for 30 days, then deletes them. This change does not delete earlier call records.

You can use email instead: info@sedamintelligence.com. Please do not give Jennifer passwords, codes, card details or private photos. She gives general help and can mark an issue for internal review. She cannot see your account or send a formal request for you. For human help, EU withdrawal requests or privacy rights, use our support email. Ask for the Privacy Officer for privacy requests. See our withdrawal instructions and EU privacy rights.

If you use Sarah (our AI phone assistant)

Sarah answers calls for real-estate professionals. When a call comes through Sarah:

• Calls are recorded and transcribed so the agent gets an accurate summary. Recordings are kept 90 days, then deleted automatically; transcripts and summaries are kept 2 years so the agent can search their call history.
• Voice processing runs on Twilio (call routing and recording) and ElevenLabs (the voice itself).
• We do not use call recordings or transcripts to train third-party AI models.
• Agents using Sarah are responsible for disclosing call recording to their callers where their province or state requires it.

Who processes data on our behalf

When you use an AI feature on our website, we send the photos, floor plans and requests needed for that feature to the AI providers listed below. This processing provides the service you request.

In the mobile app, we ask permission before sharing data with AI providers. We save that choice on your account. You can reset it in Settings > Account > More account options. This does not stop work already sent.

Producing a staged image takes more than one AI provider. Your photos are stored in Supabase. Our hosting and AI providers process them as needed to create and check your images. We do not send photos to HubSpot. A backup renderer may be used if a generation fails.

Some providers process data for us. Others, such as payment and sign-in providers, also use data for their own legal, security and account purposes under their privacy policies. Their role depends on the service they provide. We do not give providers permission to train their models on your listing photos.

Where your data is held

Our providers may process data outside your country, including in Canada and the United States. Other countries may have different privacy laws. Using the service is not, by itself, consent to an overseas transfer. Where EU data-transfer rules apply, a lawful transfer basis is required. Ask our Privacy Officer about the countries, safeguards and how to obtain a copy of the safeguards for your data.

Email

We send account holders service email: sign-in verification, receipts, and activity notifications about their own listings (at most one per listing per 45 minutes). We also send a short series of onboarding emails about getting your first listing done, and you can unsubscribe from those in one click without losing the transactional ones. We do not send marketing email to buyers, and we never email a buyer at all — we do not have their address.

What we never do

• Sell or rent personal information — including buyers' decor preferences — to anyone.
• Track buyers across listings, sites, or devices.
• Remove the "VIRTUALLY STAGED" disclosure from a property listing image. Paid private projects can have unlabelled images; those projects cannot use buyer sharing or listing downloads.
• Use your listing photos to advertise our service without your permission.

Retention and deletion

Deleting your account permanently removes your photos, projects and shared links. Signing up again will not bring them back.

Website subscriptions will stop renewing. Apple subscriptions keep renewing until you cancel them in the App Store.

If you return with the same verified email, any remaining paid access and image allowance stay available. Deleting your account does not reset used images.

When you sign in with Apple, we may keep an encrypted Apple sign-in token so we can disconnect Apple access when you delete your account. Only our server can use this token. It is removed with your account. Older accounts may need to sign in with Apple again before this can work.

Account and listing data are kept while your account is active, and stay up if you cancel a paid plan — cancelling drops you to the free tier, it does not delete your work. Deleting a listing deletes its buyer-session records with it, and removes its photos and renders from storage within 30 days. Where a copy survives in a routine backup, it goes when that backup is replaced. Records we must keep for tax and accounting — invoices and payment records — are kept 6 years, the period Canadian tax law requires. Jennifer support records follow the phone-support section above. Sarah call recordings and transcripts follow the separate Sarah schedule above.

In Settings, you can change your email and password and choose notifications. To request a copy of your account and project records, or to delete your account, email info@sedamintelligence.com from your account email. In the mobile app, you can also choose Account → More account options → Delete account. Client contact details are separate and can appear on shared property pages. Download your image files from My designs before deleting your account. Account deletion removes active projects, stored photos and client links; routine backups expire on their normal schedule. Payment records remain where required. We retain limited account and address hashes to prevent another account from inheriting old photos, purchases or free-image allowances. To ask for help deleting or correcting data, to request a larger export, or to ask what we hold about you, email miguel@sedamintelligence.com — we respond without undue delay and within the time required by law. Buyers may make the same request; note that unless you sent your picks with your name, we usually cannot connect any record to you at all. If you are unhappy with our answer you can complain to the Office of the Privacy Commissioner of Canada, or to your provincial regulator.

Why we may use your data under EU law

We use the account details and photos needed to provide the service you request to perform our contract with you. Optional marketing and tracking rely on your consent where required. You can say no to optional tracking and still use the service.

We rely on legitimate interests to protect accounts, prevent fraud, keep the service working and handle legal claims. We weigh these needs against your rights. You may object. Records kept for Canadian tax rules are not automatically covered by the EU legal-obligation basis; the applicable basis depends on the duty and processing involved.

For EU privacy requests, we reply without undue delay and within 1 month of receiving your request. Where the law allows extra time for complex or multiple requests, we explain the reason and extension within that first month.

EU privacy rights

Where EU data-protection law applies, you may ask to see or correct your data, delete it, limit its use, or receive a copy in a usable format. You may object to uses based on legitimate interests and to direct marketing. Where we rely on consent, you may withdraw it at any time. This does not undo lawful use before you withdrew it. Some rights have legal limits; we will explain a refusal.

Email info@sedamintelligence.com and ask for the Privacy Officer. You may also complain to the data-protection authority where you live, work or where a suspected breach happened.

Withdrawal notices include your name, purchase reference, account email and the time received. We keep them to handle your request and related legal duties. They are not used for marketing. Account deletion removes your name and live email from our active withdrawal record.

If something goes wrong

If a breach of our security creates a real risk of significant harm to you, we will tell you and the Office of the Privacy Commissioner of Canada as soon as feasible, as PIPEDA and Quebec's Law 25 require, and we keep a record of breaches whether or not they meet that bar.

Where EU law applies, we notify the relevant data-protection authority without undue delay and, where feasible, within 72 hours of becoming aware of a personal data breach, unless it is unlikely to put people's rights and freedoms at risk. We tell affected people without undue delay when the risk is high. We record the facts, effects and steps taken, including when notification is not required.

Cookies and local storage

Before sign-in or checkout, the studio can save your selected photos, optional floor plan and editing choices in this browser so you can return to your draft. The draft can be restored on the same device for 45 minutes. It is cleared after a successful submission, when you discard it or sign out, or when an expired draft is next opened. Closing the browser does not guarantee immediate deletion. Use “Discard saved draft” on a shared device. Draft recovery does not put your photos on another device, and the draft contains no account credentials.

Our service also records operational AI-provider request information, such as the model, request status, numeric usage and estimated cost, to check delivery costs. This is not visitor tracking. These cost records do not contain your photo files, prompts, email address or account credentials.

Listing pages use one localStorage entry (the anonymous token above) so your style picks survive a page reload — functional, not advertising. Our marketing pages use Google Analytics, the Meta advertising pixel, PostHog and Microsoft Clarity where enabled; listing pages and the studio carry none of these. These optional tools stay off until you choose to allow them. Use the Privacy choices button on marketing pages to allow analytics and session replay, allow advertising measurement, or reject both. You can change your choice at any time. We keep your choice in this browser for up to 180 days. Rejecting optional tracking does not stop you from using the Service.

Changes

If this policy changes in a way that matters, the date above changes with it and account holders are told by email.