Privacy Policy
Sedam Intelligence · Halifax, Nova Scotia, Canada · Last updated September 24, 2026
In plain words: We use account details and photos to run the service. Buyer pages record room and style choices. We do not sell personal information or track buyers across properties. The full policy below explains what we store, who processes it and how to ask for deletion.
Who we are
Sedam Staging ("the Service", "we", "our") is an AI virtual staging product developed, owned and operated by Sedam Intelligence, a company based in Halifax, Nova Scotia, Canada. The Service is provided through the website at sedamintelligence.com and through the Sedam Staging mobile application; this policy governs both, and any reference to the Service includes the mobile application. The individual accountable for privacy compliance is Miguel Boskovic — miguel@sedamintelligence.com.
This policy is drafted in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Law 25, and Sedam Intelligence applies the same standard to users located in the United States and elsewhere.
Who this policy is for
You must be at least 18 and able to enter a contract to hold an account. The Service is for adults working on their homes, businesses or property listings and is not directed at children; we do not knowingly collect personal information from anyone under 13, and we delete it if we discover we have.
If you have an account
| What we collect | Why |
|---|---|
| Your email address (Google or Apple sign-in, or a verified email) | Your account, sign-in, and the notifications you asked for |
| Listing photos you upload, and property names or addresses you enter | Producing the staged images and your listing pages — the service itself |
| Names you give to tagged share links (for example "Dana R.") | Shown only to you, so you know which of your clients chose what. These labels never appear in a URL |
| Subscription status | Knowing which plan you are on. Web payments are handled by Stripe. Apple handles purchases billed through Apple. We do not store card numbers |
Inside the studio we keep a first-party count of the steps your account completes — the studio opened, a listing uploaded, files downloaded, a buyer link made, the plans panel opened, a checkout started — so we can see where the product fails you. We organize account details, sign-in dates, plan and image use in our private customer records to provide support and plan relevant offers. If you choose to receive tips and offers, we record that choice and when you made it. You can unsubscribe using the link in any such email. Our own server writes it into our own database. We do not install third-party analytics tags in the studio, and no IP address or device details are stored with these first-party records.
Optional AI help: When you choose Start chat, AssistLoop receives the messages you type and connection details such as your IP address and browser information. We do not send your account identity, photos, design instructions or Studio page address to the chat. It cannot view or change your account. Avoid sending sensitive information. Closing the panel unloads the chat; it does not delete messages already sent. See AssistLoop’s privacy policy, or email info@sedamintelligence.com for help.
If you are a buyer looking at a listing page
You do not need an account, and we designed the page so you do not have to identify yourself:
- Your browser keeps a random token, scoped to that one listing. The same person on two listings is two unrelated records that cannot be joined up.
- We record which rooms you looked at and which decor styles you chose — that is what the agent's summary is made of.
- We store no IP address, no device fingerprint, and no location in these records, and there is no advertising or analytics code on listing pages.
- Your name is stored only if you type it to send your picks to the agent — that is the only way a session becomes about a named person.
- If your agent sent you a personally tagged link, they already know who they sent it to; the link carries an anonymous code, never your name.
If you use Sarah (our AI phone assistant)
Sarah answers calls for real-estate professionals. When a call comes through Sarah:
- Calls are recorded and transcribed so the agent gets an accurate summary. Recordings are kept 90 days, then deleted automatically; transcripts and summaries are kept 2 years so the agent can search their call history.
- Voice processing runs on Twilio (call routing and recording) and ElevenLabs (the voice itself).
- We do not use call recordings or transcripts to train third-party AI models.
- Agents using Sarah are responsible for disclosing call recording to their callers where their province or state requires it.
Who processes data on our behalf
Producing a staged image takes more than one AI provider. Your photos are stored in Supabase. Our hosting and AI providers process them as needed to create and check your images. We do not send photos to HubSpot. A backup renderer may be used if a generation fails.
| Provider | What they handle |
|---|---|
| Supabase | Database, file storage, and sign-in |
| HubSpot | Customer records: your name, email, account ID, company and use of Sedam if provided, signup and last-use dates, plan, image and project counts, how you heard about us, and email choices. We do not send your photos, prompts or buyer details to HubSpot. |
| Vercel | Website hosting. Like any web host, its infrastructure logs may transiently include IP addresses; we do not copy these into product records |
| Anthropic | Reading each uploaded photo to identify the room and judge whether it can be staged, and checking every finished render against its original before it is published |
| fal.ai | The AI rendering of listing photos — photos you upload are sent there to generate staged versions |
| OpenAI | A backup rendering path for technical generation failures or images that do not pass the room check |
| Stripe | Web payments and subscriptions |
| Apple | Sign-in when chosen, and purchases and subscriptions billed through Apple |
| Email delivery service | Account and service emails sent through our configured SMTP provider, including the recipient address and email content |
| Microsoft Clarity | Analytics and session replay on marketing pages where enabled; not in the studio or buyer pages |
| Optional sign-in; Google Analytics on our marketing pages only — never on listing pages buyers visit | |
| Meta | Advertising measurement on our marketing pages only. For some purchases we also send Meta a one-way scrambled (SHA-256 hashed) form of the buyer's email and phone so it can match the sale to an ad. Never on listing pages, and never for buyers |
| PostHog | Analytics and session replay on our marketing pages only, so we can see where the site confuses people. Typed text is masked before it leaves your browser. Never on listing pages or in the studio |
| Twilio | Phone numbers, call routing and recording for Sarah |
| ElevenLabs | Sarah’s voice |
These providers act on our instructions. We do not give any of them permission to train their models on your listing photos, and we choose providers whose terms say business data sent through their APIs is not used for training.
Where your data is held
Sedam Intelligence is Canadian, but every provider in the table above stores or processes data in the United States, and some route work through other countries. Your information is therefore held outside Canada, including outside Quebec, and is subject to the laws of those countries — including lawful access requests by their authorities. By using the Service you are informed of and accept this transfer. We choose providers that offer contractual data-protection terms, and we send them the minimum the job needs.
We send account holders service email: sign-in verification, receipts, and activity notifications about their own listings (at most one per listing per 45 minutes). We also send a short series of onboarding emails about getting your first listing done, and you can unsubscribe from those in one click without losing the transactional ones. We do not send marketing email to buyers, and we never email a buyer at all — we do not have their address.
What we never do
- Sell or rent personal information — including buyers' decor preferences — to anyone.
- Track buyers across listings, sites, or devices.
- Remove the "VIRTUALLY STAGED" disclosure from a property listing image. Paid private projects can have unlabelled images; those projects cannot use buyer sharing or listing downloads.
- Use your listing photos to advertise our service without your permission.
Retention and deletion
Account and listing data are kept while your account is active, and stay up if you cancel a paid plan — cancelling drops you to the free tier, it does not delete your work. Deleting a listing deletes its buyer-session records with it, and removes its photos and renders from storage within 30 days. Where a copy survives in a routine backup, it goes when that backup is replaced. Records we must keep for tax and accounting — invoices and payment records — are kept 6 years, the period Canadian tax law requires. Call recordings and transcripts follow the Sarah schedule above.
In Settings, you can edit your private name, choose notifications, download account and project records, and start account deletion with an email code. Client contact details are separate and can appear on shared property pages. Download your image files from My designs before deleting your account. Account deletion removes active projects, stored photos and client links; routine backups expire on their normal schedule. Payment records remain where required. We retain limited account and address hashes to prevent another account from inheriting old photos, purchases or free-image allowances. To ask for help deleting or correcting data, to request a larger export, or to ask what we hold about you, email miguel@sedamintelligence.com — we respond within 30 days. Buyers may make the same request; note that unless you sent your picks with your name, we usually cannot connect any record to you at all. If you are unhappy with our answer you can complain to the Office of the Privacy Commissioner of Canada, or to your provincial regulator.
If something goes wrong
If a breach of our security creates a real risk of significant harm to you, we will tell you and the Office of the Privacy Commissioner of Canada as soon as feasible, as PIPEDA and Quebec's Law 25 require, and we keep a record of breaches whether or not they meet that bar.
Cookies and local storage
Before sign-in or checkout, the studio can save your selected photos, optional floor plan and editing choices in this browser so you can return to your draft. The draft can be restored on the same device for 45 minutes. It is cleared after a successful submission, when you discard it or sign out, or when an expired draft is next opened. Closing the browser does not guarantee immediate deletion. Use “Discard saved draft” on a shared device. Draft recovery does not put your photos on another device, and the draft contains no account credentials.
Our service also records operational AI-provider request information, such as the model, request status, numeric usage and estimated cost, to check delivery costs. This is not visitor tracking. These cost records do not contain your photo files, prompts, email address or account credentials.
Listing pages use one localStorage entry (the anonymous token above) so your style picks survive a page reload — functional, not advertising. Our marketing pages use Google Analytics, the Meta advertising pixel, PostHog and Microsoft Clarity where enabled; listing pages and the studio carry none of these. You can block these with your browser or an ad blocker without losing any part of the Service.
Changes
If this policy changes in a way that matters, the date above changes with it and account holders are told by email.