How this math works
We keep the assumptions conservative. Missed calls per week × 52 gives your missed calls per year. We assume only 28% of those are real new leads (the rest are existing clients, vendors, or spam), and that you'd close just 15% of those leads — below what most full-time Canadian agents convert from a live phone conversation. Multiply by your average commission and you get the number above.
If anything, the real cost is higher: buyers who reach voicemail usually don't call back — they dial the next agent on the listing.
Common questions
What counts as a missed call?
Any call you decline, can't pick up, or send to voicemail — at a showing, in a closing, at dinner, or asleep. Studies consistently show roughly half of business calls to solo agents go unanswered, and most callers won't leave a voicemail.
How do I stop losing this money?
Either answer every call yourself (impossible), hire a human answering service (about $250/month for 50 minutes, not trained in real estate), or use an AI front desk built for realtors. Sarah picks up in under a second, qualifies the buyer, books the showing, and texts you the summary — done-for-you, priced to what you're losing and set on your free Money-Leak Audit.
Is the calculator really free?
Yes — no signup needed to see your number. The email step is optional and only sends you your own breakdown.
Keep reading: After-hours lead capture · AI front desk vs. answering service · Call forwarding guide for agents